December 2011 – SingTel and Yeahpoint have opened what they claim to be the world’s most advanced retail store, featuring interactive digital technologies designed to entertain, inform and impress customers.
SingTel and leading digital self-service specialist Yeahpoint have brought a ground-breaking multimedia shopping experience to Singapore, with the launch of the new SingTel shop at the Comcentre in the heart of Singapore’s Orchard Road shopping area.
The flagship store is SingTel’s largest, and offers a highly intuitive and interactive digital retail experience like never before.
The centrepiece of the new store is a giant 32-metre circular dual-sided digital display, which creates a 360-degree visual experience for the customer. Utilising 20 projectors working in synchronisation, the centrepiece is powered by Yeahpoint’s yeahWARE CORE9 software platform, and is a result of advanced technology unavailable until now.
INTERACTIVITY
The store is equipped with an extensive array of embedded interactive digital screens in everything from the store’s table tops and walls to its pylons for a more flexible retail experience. With touch screens embedded in its exterior glass walls, the store is effectively open 24/7, maximising consumer reach. Five unique multimedia zones allow customers to utilise interactive technology, within or outside the store, at any time.
The store also contains SingTel’s own unique ‘Teach Centre’, which is a round conference room that uses five unique motorised screens to give a full 360-degree experience in a business environment. This innovative approach facilitates more engaging meetings by ensuring that every face at the table can be seen easily and all participants can clearly view presentations from any angle, which isn’t possible in traditional boardroom style meetings.
The store is equipped with an extensive array of embedded interactive digital screens.
NEXT BIG BUZZ IN RETAIL
Other features of the store include an enormous 15-screen video wall for IP TV (internet protocol television) and promotions and six 42-inch customised digital interactive tables, which allow customers to listen to music, play games, watch mio TV programs (SingTel’s pay TV service) and try out the latest ‘live’ handsets and accessories in the store.
SingTel head of sales, Diana Chen, believes that this next evolution in retail interaction is set to cause a major buzz in the international retail environment.
“With the launch of the new SingTel shop at the Comcentre, we believe that we have set an example for others in the retail industry to follow,” Chen says. “We have worked incredibly hard to create something special that will enable us to even better meet the ever-changing communications and infotainment needs of our customers.”
Yeahpoint chief executive officer, John Anderson, believes that the new SingTel shop is the best example of the implementation of interactive digital technology into a retail environment anywhere in the world.
“We have been working with SingTel for a number of years now and this store takes our award-winning work with them to another level,” says Anderson. “With some features never seen or experienced by consumers before, we expect it to have a massive impact.
“The giant 32-metre circular display is an incredibly complex device that is able to run as four independent images or a complete 360-degree dual-sided display. With the ability to have both stills and seamless animations, it truly has to be seen to be believed.”
AWARD-WINNING DESIGN
SingTel and Yeahpoint won the ‘Best Retail Concept of the Year’ award at the 2009 Singapore Retail Awards for the original SingTel concept store.
“As in 2009, we are expecting to make big waves this year as we set a new worldwide benchmark for retail interactivity,” says Anderson. “We have some other truly innovative projects in the pipeline with some major international brands, so expect some big announcements from Yeahpoint in the coming months.”
Yeahpoint is a global leader in digital point of sale marketing, thanks to its unique yeahWARE CORE9 software platform. Yeahpoint has developed solutions across a wide number of industries including automotive, retail, healthcare and telecommunications, to name a few.
More information
SingTel
http://info.singtel.com
Yeahpoint
www.yeahpoint.com