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HOME => ADVERTISING => WHY ADVERTISE?
Why advertise in FM?
For over 15 years Facility Management (FM) has been the only Australian publication dedicated exclusively to the facilities management industry. Published bimonthly and with a print run of 6900, circulation is based on Niche Media's comprehensive database of facility management professionals - a resource described by list management companies as the most comprehensive of its type in Australia. Importantly, FM is a truly independent publication. Its editorial is tailored to meet the needs of readers - not the vested interests of industry associations. As an advertising vehicle, it provides a unique opportunity to reach an industry with an annual spending budget of $60 billion. As a result, FM is firmly established as the magazine of first choice for marketing products and services to the purchasing decision-makers responsible for the management of all aspects of the built environment. Advertisers also have the opportunity to acquire space on our recently launched website,
www.fmmagazine.com.au. Already attracting attention from serious industry professionals, this site is the ultimate online resource for the FM industry and, as such, is an excellent value-adding means to increase advertising exposure.
Why people read FM
These days, the term 'FM' incorporates far more than the traditional facilities management function. In fact, it has expanded to such an extent that some experts say it could just as easily be called corporate infrastructure management. So, what is corporate infrastructure management? Perhaps the best definition was tabled some years ago at an industry conference when it was suggested that corporate infrastructure management is the "entire process of asset lifecycle management". At its core, infrastructure management (IM) not only incorporates traditional FM, but expands it to address the relationships between people and other enterprise assets such as computers, data, telecommunications and the various work processes associated with maintaining, changing and improving the corporate infrastructure. Risk management across all its applications, trends in IT, e-security, facilities and workplace security, OH&S, IR, HR, corporate communications, strategy and contingency planning, corporate governance, compliance and liability, as well as new and upcoming legislation and the latest research studies from around the world are all, in certain contexts, part of the editorial platform of FM magazine.
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