Australian wayfinding start-up expands overseas
Pam Wayfinding is a Sydney-based technology company that makes wayfinding simple. Already growing in Australia, it launched overseas on 10 April in the North American and New Zealand markets, building on its success in Australia.
Pam is a cloud-based platform for managing signs to create smarter spaces for people. The software is transforming the way academics and students find their way around university campuses throughout the world, beginning with University of Technology Sydney (UTS).
This Australian start-up is disrupting the multi-billion dollar global wayfinding industry, and has been selected as one of just six companies that will join this year’s highly competitive elevate61 accelerator program in San Francisco, Los Angeles and New York from 2nd to 12th April, hosted by Advance and KPMG Australia.
UTS has played a vital role incubating and trialling Pam since its earliest stages of development in 2013, when the university was in the middle of implementing its $1 billion-plus City Campus Master Plan. Since then, Pam has helped to implement 8,000 signs across 65 sign types, 19 buildings and 110 floors.
The university realised traditional wayfinding methods were not the future, so worked closely with Pam’s creators to develop a platform for designing and implementing signs more efficiently. The university also used Pam to introduce ‘smart’ screens, personal wayfinding, foreign language translations and text-to-speech translations.
It is one of the first Australian universities to improve the campus experience by incorporating interactive, wifi-enabled totems and ‘smart’ digital signage within the built environment. Last month, UTS launched its MyUTS wayfinding app, which features maps and directories in English and Chinese.
Stephen Minning, director of Pam, says, “Having launched the product so successfully in Australia, we’re now launching Pam globally at a time when demand for Australian enterprise is growing overseas, particularly in North America. We would not be where we are today without the continued support of UTS, which is dedicated to supporting Australian innovation and has one of the world’s smartest campuses as a result.”
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