Local success attracts German investment
In a move that will strengthen the collaboration between the two companies and support the long-term development of the market in Australia and New Zealand, Stiebel Eltron Australia has became a subsidiary of Stiebel Eltron International.
Stiebel Eltron International has become a majority shareholder of Stiebel Eltron Australia (SEA) following more than a decade of steadily increasing sales growth for the Australian licensee. During the past 16 years the team in Australia has worked closely with its counterpart in Germany to develop products specifically designed to suit Australian operating environments, in particular the DEL instantaneous water heaters and WWK 300A heat pump.
“Australia is a key market for the company and we wish to strengthen our presence within this region,” Rudolf Sonnemann, Stiebel Eltron international CEO, states. “We have experienced significant growth in the Australian market from a wide range of products, particularly the custom products. We see the change of ownership as the next logical step in the ongoing success of SEA.”
Andrew Whitney, SEA managing director, believes that the success of SEA has been based on the environmental performance, efficiency, installation quality and low running costs of some of the most efficient and effective water and room heating solutions available. “We believe our products should help our customers save money on energy costs and also be good for the environment,” he comments.
Staff in Australia will now be able to directly call on the resources of a global company with production plants located around the world and employees operating in more than 120 countries. They will also have access to state-of-the-art research and manufacturing facilities in Germany. “We are very excited to work even closer with the team in Australia and to continue to offer Australians a great choice of high quality energy efficient products,” Sonnemann concludes.