Manhattan Associates prescribes omni-channel growth for retailer
Chemist Warehouse Retail Group has deployed Manhattan Associates’ supply chain commerce solution, which is enabling new supply chain processes and maximising service levels across its omni-channel pharmacy retail operations in Australia.
A private family business, Chemist Warehouse Retail Group consists of Chemist Warehouse, My Chemist, My Beauty Spot, ePharmacy and the Discount Vitamin Warehouse. The group operates more than 400 retail stores across Australia and boasts a strong online presence.
Deployment of Manhattan’s solutions is a cornerstone of Chemist Warehouse’s strategic initiative to enhance its omni and digital capabilities.
Providing a comprehensive picture of product inventory across Chemist Warehouse’s distribution network, the implementation has already transformed the company’s store inventory replenishment approach and streamlined its online order fulfilment process. This has resulted in greater product availability and improved overall service levels for customers.
Joanne Lipsey, general manager supply chain, ePharmacy, and market reach at Chemist Warehouse, says, “Prior to the Manhattan solution implementation, we had limited control over inventory however we can now track stock across the entire business and know exactly where a given unit of inventory is at any moment.
“This matters when we’re talking about 250,000 units shipped every day to stores or directly to consumers. We’re now completely confident in our ability to effectively manage inventory, stock positioning and the entire replenishment process.”
Lipsey continues, “We want to deliver customer experiences that create and sustain loyalty. With the Manhattan solution, we’ve accelerated the flow of goods through our distribution network and this is driving improved service levels and closer customer relationships.
“The Manhattan technology has already boosted our top line growth and margin enhancement and we’re confident it will help drive the next phase of business performance improvement.”
Raghav Sibal, Manhattan Associates managing director, Australia and New Zealand, says, “With consumers firmly in the driving seat, modern retailers are placing greater emphasis on customer service to give them a competitive edge.
“With the supply chain playing an increasingly important role in delivering a seamless shopping experience, it’s great to see one of the country’s largest retailers investing in future-proofing its omni-channel fulfilment operations. We look forward to continuing our partnership with Chemist Warehouse Retail Group as the company moves into the next period of its development.”