Global GreenTag presents solution to traceability in the built environment
The conscious consumer is on the rise, with more people seeking to purchase products and utilities with a transparent and traceable history. Traceability works toward a sustainable and fair production at all stages and levels of manufacture.
Consumer concern for product transparency is a significant problem for the built environment industries, but Global GreenTag International is set to present the market with a solution. Global GreenTag is a sustainable building certification that is launching an important new transparency tool for delving into product information. This will empower manufacturers and building professionals to deliver projects with a level of transparency that has never been seen before.
Global GreenTag’s CEO and program director, David Baggs, says, “We need to change the way we see products forever. Consumers are making it their business to ask for trustworthy, authentic product information, especially if it concerns risks that are associated with products that are selected for the buildings they are going to occupy.”
Unveiling the new tool at a media launch on the opening day of Total Facilities 2017, Baggs revealed how the new tool will work to:
- Build greater market trust in manufacturers whose brands are certified with the new tool,
- increase the integrity of firms, building professionals and facility managers who use the tool in designing and specifying on projects – and work in systems like Green Star, WELL, LEED and Living Building Challenge,
- simplify complex but critical product information that all stakeholders can easily understand and communicate with greater confidence, and
- influence bigger changes for the built environment industries in Australia and throughout the world.
Global GreenTag Certification standards are recognised in Australia, New Zealand, Malaysia, South Africa, Africa and SE Asia and in over 70 other countries. GreenTag is also the only sustainable building product related certification scheme approved in Australia by the ACCC.
Baggs is presenting at Total Facilities 2017 in Sydney, on Wednesday 29 March, 11am to 12.30pm.
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